If you're interested in viewing the complete set of branding material, please reach out to me @yousuf.zephyr@gmail.com
An experimentation into branding
Part I
In May of 2023, an old friend came to me with a request.
He was starting a new business, and wanted to get the branding done.
It was a short project, but he asked me to create a logo + color scheme for his new venture.
Part II
I started researching how to create a brand identity, and what information I would need before I could jump into Figma and start designing.
I had no prior experience with branding, and thought that this would be a good opportunity to learn some new skills.
Part III
I put together a survey asking a variety of questions, and had the team members fill it out.
Part IV
Primary customers:
Students in higher education institutions in the UK
Desired brand image:
Modern, educational & techy
Using this and the other information I had gathered, I was able to dive into Figma and begin designing. After countless iterations, this is what we landed on.
Company name:
Venue
